Articles
Meta ads and funnels,
explained plainly.
Short, practical reads on how local businesses and coaching companies actually get customers from ads. Written by Kristine. No jargon, no recycled agency advice.
Local Ads, Plain English
How to tell if your ad agency is actually doing anything. Five checks you can do yourself.
Five simple checks any local business owner can run to see whether their ad agency is actively managing their Meta ads or just collecting a fee.
October 13, 2026 · About a 5 minute read
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Local Ads, Plain English
Why your Facebook ads get clicks but no calls. It's usually not the budget.
Why local Facebook ads get clicks without phone calls, the four usual culprits, and what to fix first before you spend another dollar.
October 9, 2026 · About a 5 minute read
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Local Ads, Plain English
What Meta ads realistically cost for a local business. Management and ad spend, explained.
The two costs behind every Meta ads campaign, how to think about ad spend for a local business, and what you are actually paying a manager for.
October 6, 2026 · About a 6 minute read
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Local Ads, Plain English
What a free ad audit actually covers. And why most are just sales calls.
What a real free ad audit covers, how to spot one that is just a sales call, and the questions to ask before you book.
September 29, 2026 · About a 6 minute read
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